Apple’s annual Machine Learning Summit is an event held at the Steve Jobs Theater, where it shares its latest advancements in ML and AI. I served as a keynote designers and its photography media lead for 2025.

Designing for Apple is uniquely demanding, as the bar for clarity, craft, and precision is exceptionally high. Every visual, transition, and detail must be refined and intentional. My role required close collaboration with some of the brightest minds in the field, working directly with engineering and research teams to translate complex technical concepts into clear, elegant visuals that aligned with Apple’s design language, without oversimplifying the underlying science. This meant balancing storytelling and precision to support both comprehension and aesthetics. The result was a set of keynote materials that met Apple’s presentation standards while making advanced concepts accessible to a broad audience.