I worked on visually capturing the magic of Apple Retail through photography and video—despite unpredictable construction timelines, city permitting hurdles, language barriers, and tight turnarounds. For photography, I helped overhaul store imagery for apple.com⤻ and other platforms, pushing for vibrant, people-centered visuals that required months of planning, casting real employees and customers, securing clearances, and coordinating with vendors skilled in compositing and CG. On the video side, I directed anthemic, documentary-style films highlighting the behind-the-scenes craftsmanship of Apple’s retail experience. Our agile, run-and-gun approach—paired with rigorous creative guidelines—ensured consistent, high-quality results. These multi-year, high-impact efforts have been viewed by millions worldwide on apple.com, Apple Special Events⤻, YouTube⤻, and select stores.