Over the course of eighteen months, I worked for Apple’s Supply Chain Innovation team to develop visual content that reinforced the company’s values across its global supply chain. With no existing creative infrastructure, I established standards to guide the development of this new creative content.

I created a comprehensive media specification guide to streamline production and maintain quality, allowing me to lead eighteen shoots across ten countries, resulting in three hero films, hundreds of final photo assets, and annual landing pages and progress reports. Embracing a docu-style approach, we featured real employees in authentic settings, capturing the scale, complexity, and humanity of Apple’s supply chain. The work is showcased on Apple’s Supply Chain Innovation site and internal platforms.