Apple Supply Chain
Art Director, Post Supervisor, Producer
Over eighteen months, I partnered with Apple’s Supply Chain Innovation team to develop visual content that reinforced the company’s values across its global supply chain. With no existing creative infrastructure, I established standards and led the production of eighteen shoots across ten countries, resulting in three hero films, hundreds of final assets, and annual landing pages and progress reports. Embracing a documentary-style approach, we featured real employees in authentic settings, capturing the scale, complexity, and humanity of Apple’s supply chain. I also introduced a comprehensive media specification guide to streamline production and maintain quality. The work is showcased on Apple’s Supply Chain Innovation page⤻ and internal platforms.
Apple Watch assembly, Vietnam
Annual report page
Web header video (tap to watch)
Apple Maps surveying, United States
iPhone recycling robot, the Netherlands
Made By People Everywhere video (tap to watch)
Product personalization, United States
Annual report page