Apple Watch assembly, Vietnam

Over 18 months, I worked on Apple’s Supply Chain Innovation team to develop visual content that reinforced the company’s values across its global supply chain. With no existing creative infrastructure, I established standards to guide the development of this nascent creative content.

I created a comprehensive media specification guide to streamline production and maintain quality, enabling me to lead 18 shoots across ten countries and deliver three hero films, hundreds of final photo assets, progress reports, and annual landing pages. Embracing a docu-style approach, we featured real employees in authentic settings to capture the scale, complexity, and humanity of Apple’s supply chain. The work is showcased on Apple’s Supply Chain Innovation site and internal platforms.

Apple Watch assembly, Vietnam

Web header video (tap to watch)

Apple Maps surveying, United States

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Made By People Everywhere video (tap to watch)

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