Apple Supply Chain

Art Director, Post Supervisor, Producer

Over eighteen months, I partnered with Apple’s Supply Chain Innovation team to develop visual content that reinforced the company’s values across its global supply chain. With no existing creative infrastructure, I established standards and led the production of eighteen shoots across ten countries, resulting in three hero films, hundreds of final assets, and annual landing pages and progress reports. Embracing a documentary-style approach, we featured real employees in authentic settings, capturing the scale, complexity, and humanity of Apple’s supply chain. I also introduced a comprehensive media specification guide to streamline production and maintain quality. The work is showcased on Apple’s Supply Chain Innovation page⤻ and internal platforms.

Apple Watch assembly, Vietnam

Annual report page

Web header video (tap to watch)

Apple Maps surveying, United States

iPhone recycling robot, the Netherlands

Made By People Everywhere video (tap to watch)

Product personalization, United States

Annual report page