Apple brought me in to direct a campaign that would help tell the story of how UCHealth dramatically sped up patient registration during mass vaccinations (from three minutes to just thirty seconds) by using iPhone. The video had to resonate globally without focusing on COVID-19, promoting vaccines, or overtly selling product.

I chose an illustrated and animated approach to convey the innovation clearly and sensitively, striking a balance between brand alignment and human storytelling. The video was featured on Apple's Healthcare site and distributed to healthcare providers worldwide. It resulted in a piece that showcases the impact of smart, empathetic technology.