Apple brought me in to direct a video that would help tell the story of how UCHealth dramatically sped up patient registration during mass vaccinations - from three minutes to just thirty seconds - using iPhone. The video had to resonate globally without focusing on COVID-19, promoting vaccines, or overtly selling product.

I chose an animated approach to convey the innovation clearly and sensitively, striking a balance between brand alignment and human storytelling. The video was featured on Apple's Healthcare site and distributed to healthcare providers worldwide. It resulted in a fast-paced, thoughtful piece that showcases the impact of smart, empathetic technology.