Apple brought me in to produce a video that would help tell the story of how UCHealth dramatically sped up patient registration during mass vaccinations—from three minutes to just thirty seconds—using iPhone. The video had to resonate globally without focusing on COVID-19, promoting vaccines, or overtly selling product. I chose an animated approach to convey the innovation clearly and sensitively, designing everything from pencil sketches to final illustrations, balancing brand alignment with human storytelling. The video was featured on apple.com/healthcare⤻ and distributed to healthcare providers worldwide—a fast, thoughtful piece showcasing the impact of smart, empathetic technology.