For three consecutive years, I led photography for Apple’s Worldwide Developers Conference (WWDC) relations team—a high-profile event showcasing new software and hardware to millions of viewers. I directed a team of photographers, retouchers, and technologists to capture the energy and innovation of the week-long conference, with assets featured across Apple’s news blasts⤻, the WWDC app⤻, and throughout apple.com⤻. Thanks to extensive planning, the work was both high-impact and incredibly rewarding.