For three consecutive years, I led photography for Apple’s Worldwide Developers Conference (WWDC) relations team. This high-profile event showcases new software and hardware to millions of viewers. I directed a team of photographers, retouchers, and technologists to capture the energy and innovation of the week-long conference, with assets featured across Apple’s news blasts, the WWDC app, and throughout apple.com. Thanks to extensive planning, the work was both high-impact and incredibly rewarding.