I find directing explainer videos creatively exciting. Making complex products and ideas easy to understand without losing what makes them interesting can be difficult. Having directed dozens of videos, I have found that the challenge is finding the right story, knowing what to leave out, and developing a visual approach that makes everything clear and engaging.

I work with companies of all sizes to shape these stories, from early concept development and scripting through visual exploration, production, and final delivery. This often means helping establish the creative direction as we go, developing a visual language that fits the product and its audience, and bringing together the right mix of design, production, and storytelling to communicate the idea.