I served as Creative Director of Video for Meta’s Connect 2025 developer keynote, overseeing the end-to-end direction of motion and video content in the show. The keynote highlighted Meta’s latest advancements in AI, wearables, and VR, which required close collaboration with animators, designers, video editors, product teams, and engineers to ensure visual accuracy and narrative cohesion.

I led the development of more than fifty motion and video assets featured throughout the keynote. My role spanned concept development, storytelling, and establishing standards and templates that defined the overall look and feel of these elements, helping guide the presentation toward a unified, high-polish experience that met Meta’s quality standards. The result was a widely viewed keynote that earned strong praise from both internal and external audiences.