I supported OpenSea during a period of rapid growth, helping guide video and design content across product, education, and brand storytelling. The challenge was to bring accessibility to a category still defining itself. Working closely with internal teams, a high-level brand overview was developed that articulated its mission with simplicity, positioning the platform for a broader audience.

A Learn Center video series was also developed to explain complex concepts with clarity, as well as a multi-part Creator Stories series featuring real artists, providing a more human voice and building trust through lived experience rather than hype. These pieces not only deepened the brand narrative but also helped ground the platform’s story in authenticity. The work helped OpenSea express its story with a sense of authority in a fast-moving category.