To help Pinterest employees stay connected to the company’s many support programs during a time of remote work and uncertainty, I developed a campaign focused on appreciation and care. The initiative included a dedicated web page, care packages, Slack posts, videos, and internal assets, all delivered in a warm, conversational tone.

Given the challenges of an in-person production, I led with an illustrative approach that was both playful and pandemic-aware, allowing for the creation of engaging visuals in a safe manner. The campaign resonated deeply with employees, earning enthusiastic feedback and having a genuine impact on their sense of connection and overall well-being.